Cem Hasimi’s work sits at the intersection of clarity and feeling. Known for emotionally charged animations that linger quietly rather than shout, his practice reflects a background not just in art, but in communication. Before entering the world of digital and crypto art, Hasimi worked in advertising as an art director, a formative experience that continues to shape how his work lands today.

“Advertising taught me how to communicate clearly and emotionally. You learn to say a lot with very little,” he reflects.

That discipline remains visible in his current practice. Even as the work has become more personal, there is an immediacy to it, a sense that each piece has been carefully composed to register within seconds, then stay with the viewer far longer.

“I still think about composition, pacing, and how an image lands in the first few seconds. In Web3 especially, clarity matters. I want the work to be felt immediately, but also linger.”

This balance between instant impact and emotional depth has become a defining feature of Hasimi’s work, particularly as it moves fluidly between digital platforms and physical environments. Unlike artists who see these contexts as separate, Hasimi treats them as part of the same continuum.

"I don’t separate digital and physical anymore. When a digital work enters a real space, scale, light, and the presence of the body completely change how it’s experienced. That feedback shapes how I create online pieces too. Even a small looping animation is made with the question: how would this feel if you encountered it in a room?"

The result is work that feels spatial even when viewed on a screen, grounded in an awareness of how bodies move through space and time.

Emotion, rather than concept, is often the starting point. Hasimi’s creative process resists over intellectualisation, instead favouring subtle sensations and internal states.

"It usually starts with a feeling rather than an idea. Something subtle like repetition, distance, or waiting. Motion comes early. I focus on how something moves before how it looks. Then I simplify a lot, stripping things back until only what’s emotionally necessary remains. If it still works at that point, I know the piece is honest."

Web3 has played a crucial role in allowing this honesty to surface. For Hasimi, the shift wasn’t just technological, but structural.

"Web3 gave me authorship and independence. I didn’t need permission to show work or find an audience. That was huge.

At the same time, the space brings its own tensions. Speed, volume, and constant visibility can work against depth.

“The challenge is visibility. The space moves fast, and depth can get lost. I’ve learned to focus less on noise and more on building meaningful, long term connections.”

His response has been intentional withdrawal from noise, and a focus on longevity.

Looking forward, Hasimi sees digital art moving away from rapid consumption and toward richer, more immersive experiences. As tools become more seamless, the emphasis shifts back to what matters most.

“I’m excited about work becoming more immersive and spatial, and less about quick consumption. As the technology fades into the background, there’s more room for emotional and human storytelling. That’s where I see my practice heading.”

*Never Arrive Exhibition, Offline Gallery NYC - 2025*

In a space often driven by metrics and momentum, Cem Hasimi’s work offers something quieter and more enduring, a reminder that clarity, restraint, and emotion remain powerful, especially when allowed to move at their own pace.

Cem Hasimi: Designing Emotion in Motion

Adamtastic, Listening as Practice